The Villains Campaign

Keeping Trump’s Inner Circle Accountable

Location:

Washington, DC, Portland, OR and Philadelphia, PA

Launched:

October 2025

Program Overview

The Villains Campaign is SAM's ongoing series of bold, street-level activations that expose and ridicule the architects of Trump's authoritarian agenda. Rooted in Mel Brooks' philosophy that ridicule is the most powerful weapon against fascism, this campaign moves the fight from social media into the real-world spaces where these people live, work, and walk every day.

HOW IT WORKS

Tactical Visibility. Precise Pressure.

  • Posters, projections, and billboard trucks deployed in commuter corridors and political hubs across Washington, with nighttime projections onto high-visibility facades the administration passes daily. Campaigns have expanded beyond DC to Portland, Philadelphia, and beyond, with demand pouring in from activists and organizers nationwide.

    • The Targets. The Results.

    Stephen Miller was labeled with "Fascism Ain't Pretty" and "Creep." When SAM went after the architect of Trump's mass deportation machine it hit a nerve, forcing Katie Miller to respond publicly on X.

    Pam Bondi was branded "Epstein Queen," "Pedo Protector," and "Clown" across Washington for burying accountability. The campaign went viral with millions of impressions, doubled SAM's social following in a single week, drew celebrity engagement, and hit 1.9M views on X.

    Kristi Noem’s face was plastered across DC as "KKKristi" and "Mar-a-Lago Face, National Disgrace." Days later, she was removed from office. SAM made her a liability Trump could no longer defend.

    Pete Hegseth was branded a “Blue Falcon,” military slang for betraying your own troops, in poster campaigns near the Barracks. This campaign escalated in March 2026 with a billboard truck rolling through DC calling out “Operation Epic F*ck Up” and the daily cost of his war in Iran.

    Every activation is engineered for maximum exposure and sustained pressure. Creative drops, location reveals, and coordinated social and email campaigns convert street-level visibility into media coverage, volunteer recruitment, and mobilization. Every asset connects back to SAM's channels, turning public ridicule into real-world action.

    Bravery inspires courage. Every action SAM takes emboldens individuals, organizations, and communities to stand up and fight back. Our campaigns don't just make noise, they give people permission to be loud.

    In Action

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    Power the Movement

    Help fuel programs like Miller Week. Your contribution enables SAM to deploy creative, mobilize volunteers and keep public attention on those undermining liberty.

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