The Villains Campaign

Shining a Light on Extremism

Location:

Washington DC

Launched:

October 2025

Program Overview

Miller Week is a high-impact street-level activation in Washington, D.C., created to expose and confront the anti-democratic agenda of Stephen Miller and his network. The campaign moves the fight from social media into real-world spaces where visibility, pressure, and participation can drive change.

HOW IT WORKS

Tactical Visibility. Precise Pressure.

  • Bold, repeat-exposure posters in commuter corridors and political hubs across Washington.
  • Daily creative drops and location reveals that sustain public and media attention.
  • Coordinated email and social campaigns that convert awareness into volunteer action.
  • Every creative asset connects to SAM’s channels for recruitment, donations, and mobilization.

    • From Streets to Spotlight

    Each morning a new creative asset is released, posters go up around the city, and coordinates are shared on SAM’s channels. Social posts amplify the story throughout the day, and by evening, the campaign’s message extends into news coverage and online conversation. Every visual and post links back to SAM’s engagement channels, turning public visibility into sustained participation and action.

    In Action

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    Power the Movement

    Help fuel programs like Miller Week. Your contribution enables SAM to deploy creative, mobilize volunteers and keep public attention on those undermining liberty.

    Donate to This Program